Website optimization and promotion.

To define if the website was correctly developed it is not enough to evaluate its design level. At present one of the main factors is the number of interested visitors - potential customers, that may vary from 1000 to 20000 web users (the traffic level).

If you would like your website to attract interested web users and become a stable source of income, you should promote it in the web. 
The first step in promotion is search optimization.

What is search optimization and promotion in search engines?
How can search optimization influence the income of the website?
What does the service «website optimization» in «Concept» web studio includes?

What is search optimization or promotion in search engines?

The majority of web users find your web ressource by entering key words or phrases in web search systems.

Among the most popular search engines are Google, Rambler, Yandex and others. It is years that these engines exist and represent huge repositories of web ressources. In order this search engine finds your web application and brings it on top positions, it should be correctly optimized.

Search optimization notion implies: the detailed analysis of potential audience for correct content writing (effective copywriting) containing high quality thematic information and sufficient number of key search pharases; effective website structure; qulitative links to other popular websites (external links); minimized number of «refuses» (the notion used by Google Analytics to the users who left the site after the first connection) and other factors, unseen to other users. 

How can search optimization influence the income of your website?

90% of Internet users do not go to the links that are not among the first ten, and the majority of users consider only the first five results.

Search optimization helps to increase the traffic in 3-4 times, and it is highly recommended to carry out teh optimization at least 3-4 times a year. It should be taken into consideration that the optimization doesn't come into effect immediately but in a week's or a month's period.

What does the service «website optimization» in «Concept» web studio includes?

• Correct website structure organization
• Content optimization (copywriting, key phrases)
• Qualitative external links creation
• Control and minimization of number of refuses
• Examination of competitive websites

In addition to optimization, you may as well use other methods of website promotion, such as contextual advertisement, banner marketing, writing and placement of of topical articles on popular websites, news advertisement and other advertisement tools. Order your website optimization in «Concept» web design studio «Концепт» in Gomel, Moscow or Minsk right now!