Web site promotion. Contextual Internet advertising in Minsk, Moscow and Europe.

Contextual Internet advertising — is one of the ways of quick promotion of your web ressource, it is the positioning of the advertising text announcement on the first page of web search engines and services of contextual advertising (Google Adwords, Begun, Yandex direct, Tut.by).

Where is the contextual Internet advertising placed?
What are the advantages of contextual Internet advertising 
What is the difference between contextual Internet advertising and search optimization?
What are the types of contextual Internet advertising? Search and subject contextual advertising.

Where is the contextual Internet advertising placed?

Contextual Internet advertising has got its name from the word "context", as it is placed on major web search systems and appears only in the "context" of a certain search request of the given search engine.           

The announcement of contextual may be placed either above the main results of the search engine or on the right of the results. That means you may place the announcement of your web ressource above the links of your competitors' websites, and the quantity of links of popular key requests is high enough (see the table "Analysis of the quantity of results on key requests"). 

The announcements of contextual advertising will be shown only to concerned users of Internet search engines, who find these ads on search web requests. Thus, from user's point of view this advertising is not "abtrusive", but supplimental. When seen such web announcement and visited your website, the user finds necessary information and becomes your potential customer.

The table "Analysis of the quantity of results on key requests" (actual data on 01.12.2009, the Republic of Belarus)»

Key request	Search engines	Quantity of results
«cars sales»	Google.com.by Tut.by	153 000 000 1 292
«mobile phones sales»	Google.com.by Tut.by	4 400 000 1 429
«household appliances sales»	Google.com.by Tut.by	24 600 000 1 172

What are the advantages of contextual Internet advertising?

• Contextual advertising is a quick type of web ressource advertisement.
• The announcement ща contextual Internet advertisement is placed in the first lines of results list of search engines requests of Google, Yandex and others.
• Contextual advertising brings quick result: high traffic ranking.

Would you like to order contextual Internet advertising of your website? Contact us in Gomel, Minsk or Moscow, and our managers will accept your order and suggest you related web services.

What is the difference between contextual Internet advertising and search optimization?

Contextual Internet advertising is the main source of income for search engines, that is why the announcement will be placed immediately after balance replenishment. Contextual Internet advertising has immediate result and high response level (traffic level).

When you order the contextual Internet advertising every click on your link is paid, still as soon as you stop ordering - your announcement looses its positions in web search engines and users' response significantly reduces. Click cost depends on the position of the advertising.

Unlike the contextual advertising website search optimization comes into effect after a while (from month up to half-year period), still the advantage of search optimization are more long-term. 

That is why the better method of Internet advertising is a mixed one - the complex of contextual advertising and website search engine optimization. 

What are the types of contextual Internet advertising? Search and subject contextual advertising?

Search contextual advertising —  is the placement of contextual advertising announcements on proper ressources of search engines. If your web application already enters into the tens of search engine results, than the use of contextual advertising is not really reasonable.

Subject advertising —  is the positionning of contextual adevrtising on the websites of participants of advertising network and on the website of similar subjects.