Banners development and placement in the web. Banner marketing in Gomel, Minsk and Moscow.

Banner – is an attractive foreign word, that came into the Russian language from English word «banner» (trans. «large heading»).

What is Interent banner?
What are the types of Internet banners? 
Banners positionning and how banners are used in Internet marketing? 

What is Internet banner?

Web banner - is a block of web advertising representing graphic images with the elements of animation (dynamic banner) or without animation (static banner), after clicking on which the user of the ressource gets on the advertised website. In modern web space banners are used as an effective tool of Internet marketing.

What are the types of Internet banners?

Since it was created in 1994 the banner has undergone certain evolution and presently the following types of banners are distinguished:

JPG and GIF banners
Flash and Java banners
Pixel banners

JPG and GIF banners — are the first types of web banners. JPG banner may contain only static image, while GIF banner may either be static or represent a series of 2-4 static shots. These types of Internet banners are considered to be outdated and are applied only to the websites that demand the light weight banners. The greatest disadvantage of such banner is the absence of animation, that usually attracts users.

Flash and Java banners — are animated graphic images. They are the most effective among the others and represent unique design solutions. In the developement of such banners usually photos and images are used. Generally such banners have significant weight.

Pixel banners — are images, elements (pixels) of which are drawn manually. Due to web design technology banner represents a brigh image with animation and has minimal weight.

Banners positionning and how banners are used in Internet marketing?

Web banners are placed  on popular websites to attract interested users and for brands and goods advertisement. Web banners can be of various formats (width and high, in pixels). The bigger the banner is the more noticeable for web visitors. 

Some websites specially create standard advertisement grounds and set certain banners format. If such requirements are not defined, banners may be of different format, that influence its exclusivity and originality.

If the banner is professionally developed, contains bright animated elements and not overloaded by information and in weight (in kilobytes), it plays the role of a powerful and effective adevrtisement and marketing tool. Such banners guarantees recognizability to the promoted brand and increases the trust level of the potential customer towards your company.

"Concept" design studio specialists in Gomel, Minsk and Moscow will be glad to suggest you banners development and placement and prepare statistics reportings on the traffic, connected with passes on links of your banner.