Naming. Trademark name development

What is naming?
What does a brand name look like to be successful?
The ways of brand naming.
How does one create the right brand name?
What is a successful combination of a brand name and a domain name?

What is naming?

Naming is a professional process of developing a trademark name of goods/services/company. 

At "Concept" media agency naming is done by professional copyrighters, PR staff, brand managers, phsycologists and analysts. New brand names are created on the basis of the exhisting market analysis and target audience phsycology.

What does a brad name look like to be successful?

The name is successful if it is:

• unique
• convenient
• easy-to-remember
• bright
• modern
• reflects the brand idea
• has positive associations

The new name is usually needed by new companies, new brands or goods. To find a successful and efficient brand name is not an easy task. That's why naming is quite narrow professional activity.

Names can be different. It can be short or long, harmonious or shocking, foreign or native, whatever it is it must "work" or be "efficient", and it's the most important for it.

The way of brand naming.

There are different ways of new brand development. Sometimes the basis of the brand name is a part of the owner's last name or initials: Adidas, Ford, Audi, Chanel, Christian Dior, Cavalli.

In other cases the basis can be simple and easy-to-remember words, reflecting the brand idea and concept:  Puma, Nike, Google, Baltika.

Sometimes the basis of the brandname can be a combination of several words/phrases or acronyms: Coca-Cola, Pepsi-Cola, Microsoft, Gasprom, VTB-bank, Alfa-bank.

How does one create the right brand name?

The name should promote the brand! The brand name should reflect the desired image of your company. For example, Nike translated from Greek means "victory".

• Concentrate on what your company does and start with it
• Find a name reflecting all aspects of your business

EcoSmart is the name of the company producing ecologically friendly insect repellents and reflects the whole brand strategy. Ecologically smart. Of course, it doesn't represent the product in details, but reflects the whole brand idea.

William Leben is a professor oа the Standford University and his research showed how sounds influence the name perception. The result of this research allows to determine for 95 percent that beginning sounds Z, V, F, S sound "faster", than  B, P, D, T. Sounds P, K reflect the idea of small size better than B or G.  Such a phonetic analysis in different languages allows to develop a harmonious name.

What is a successful combination of a brand name and domain name?

When developing a brand name or offering naming services it is important to consider the possibility of the following development of a domain name or a website name. It's nice if the new brand name is not used online yet, though it is really rare as you understand that's why it's better to find several variants. A successful domain name will influence the brand success and the click amount of your web resource. 

You start a new brand - we start the name of your brand!

If you want to find an interesting, unique, original and efficient name of your brand, it's time to order naming services at "Concept" media agency. Our managers will offer you the whole set of additional web services: branding, rebranding, corporate identity, website development.