Branding. Brand design, development and promotion

Professional branding is a complicated and  multilevel process of a brand or a trade mark creation and promotion including target market analysis, advertising actions, brand positioning means, naming, visual brand images, brand strategy, analysis of marketing efficiency. 

To explain the meaning of branding we need to consider the following branding ideas:

What is a brand?
What are the main components of a brand?
What are the most popular and famous world brands?
Branding history.

What is a brand?

Marketing terms "brand" and "branding" derive from English "brand" which throws back to Norse "brandr", which means "fire, to burn".

Brand  is a complex of information about a company, goods, service, including a name, a logotype, corporate style allowing consumers to define it among multiple competitors, create its image and reputation at the market of goods and services.

From the legal side brand is a trade mark, defining a producer and belonging to him.

Some authors consider a brand to be a complex of copyright objects, such as a trade mark and a corporate name.

What are the main components of a brand?

A brand includes the following components:

• trade mark name (naming)
• logotype, symbolising some goods, service or company
• corporate style – colors and fonts

What are the most popular and famous world brands?

Brand can be a sell and buy object. "Business week" regularly publishes the prices of the leading brands, where the first ten is Coca-Cola, Google and Microsoft. Each of them costs more than fifty billions of dollars.

Here you can learn more about the most popular and famous world brands of 2009.

Branding history.

Branding is a brand desing, development, management and promotion at the market. Such activity as branding was already present even in the Middle Ages.

At that time craftsmen stamped their products with their own mark ("brand") named "trade mark" in the modern language. Such practice appeared at the moment when there was more than one craftsman (smith, potter, shoemaker, carpenter) in a certain territorial unit (a town or a village). One can still see the Middle Age "trade marks" or "brands", marking craftsmen's workshops and their products in the ancient European towns.  

In the USA such marks ("logos") were also used for marking the cattle and later for the goods of a definite farm or rancho. 

The idea of branding as a way of product definition was greatly developed in the late XXth century when there appeared high competition and lots of similar products and services.

And nowadays the modern market is constant fighting of brands. The more original and individual the brand is the more competive the product. Now branding is a strong marketing tool, allowing to form a customer's certain emotional perception of a product, which influences its image, its reputation and of course, the demand for it. 

If you want to order branding, brand design and promotion at "Concept" design studio  right now, contact our managers and you will make a first step to your exclusive, bright and successfull brand!