Sreda producer center's corporate identity

2008

Task →

To develop corporate identity for a famous producer center located in Moscow, Russia.

In 2008 we developed corporate identity of Sreda ltd. located in Moscow, Russia.

The main activity of the company: distributing and production of TV and cinema products.

The corporate identity included the following elements:
•    Logo/trade mark
•    Corporate form
•    Corporate envelope
•    Personal business card
•    Corporate business card
•    Corporate CD design

We had the following task: to develop such corporate identity that would reflect the uniteness and globality of the corporate activity.

As the word "sreda" has a double meaning "wednesday" and "environment", it was decided to take the meaning of "environment" and reflect it in the corporate identity.

The logo was developed on the basis of a circle idea, as this geometric figure symbolizes eternity, perfection, continuity of the universe, time, life development and their complex.

Finally the logo of Sreda ltd. looks like a threedimension planet designed in bright green color.

The color was also chosen specially on purpose. Green color is connected with the process of life development, is a symbol of growth, movement and most associate it with nature and environment.